A RECAP OF 2012

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The year 2012 for me was filled with a lot of inspiration and invaluable lessons to learn in business and life. One great thing I hold dear to my heart is that anything done with passion will always reflect on the results.

The 1st jewelry collection

In this year for the first time Lukagwa came up with its first jewelry collection called Shela.The pieces of jewelry captured the colors of the sea and marine life. The inspiration was the beautiful island called Shela and the experience I had being there. Moreover I had the elegant recycled glass beads brought in from Ghana that truly made a difference on the beaded necklaces. As an artist sometimes you have creativity overload and you just want to create without taking in the market trends. On coming up with these pieces of African jewelry there are some designs that were very bold and a bit peculiar for this market. I believe sometimes you need to push your boundaries to explore how far you can push your creativity. I was compelled to go back and re-think designs I had done four years back and refine them. On top of that I had to come up with eye catching jewelry that people could talk about. This is no small challenge it took days of research, thinking and exchanging ideas to come up with attractive tribal inspired jewelry. It was important to me to craft jewelry that is contemporary and appeals globally yet still expresses the legacy of Africa.

Local Craft fairs

Over the years the number of craft fairs has relatively increased and some have been overtaken by the times. In the past these events were an opportunity to make money and create awareness of your product. They are a great forum to interact with clients and get insight on what they like.AS for Lukagwa they have a created a good base to advertise our online jewelry store.

Our online jewelry store

Currently a lot of designers are thinking of going online for their businesses because everyone is talking about it and it’s the next big thing! I concur with these sentiments. A friend of mine sold me this vision in 2010 September and she took time to take me through the steps of opening an online store on Etsy. I humbly accept that she was a step ahead and sadly I didn’t have that vision for my business. In 2012 I realized that is where I needed to be. It is a tough a journey and very involving.

Lukagwa had its own website but for a very longtime no one could buy from it because of a few issues which took very long to be sorted. The first thing Lukagwa had to invest in is beautiful and clear photos of the handmade jewelry. The pictures had to communicate to the client and convince one to buy the jewelry. The next step was to have a refreshing story about each piece of jewelry and why it is special. I had to communicate with a lot of zeal to sell Lukagwa.Initially I thought of getting someone to do it but it is always important to create a solid foundation first. Most importantly no one can write about your work with the same enthusiasm as you would.

There is a happy ending to this narration; I have learnt a lot and despite the challenges we managed to start up an online jewelry store www.etsy.com/shop/lukagwa. The response is great and am loving every moment.

This article would have an anti-climax if I don’t take time to appreciate the clients who made 2012 memorable. I hold them dear to my heart, thank you for your positive reception.

Luv Lucille

The Bizarre Bazaar christmas craft fair

Just as the name suggests this Christmas event is out of the ordinary. The location is prime and ideal;situated at the center of Karura forest a midst tall green leafy trees. The surroundings create a cool and laid back sort of atmosphere favorable for shopping. Bizarre Bazaar Christmas fair is a yearly event that brings together an eclectic mix of artisans whom showcase their works of Art. It is an opportune time for people to mingle,buy Christmas gifts or simply spoil themselves. This event is always dubbed by the unique items on sale, lovely entertainment and great food.

This year Lukagwa African Art& Jewelers was accorded the opportunity to showcase its collection of authentic African jewelry. It is only the chosen few who get this opportunity we were proud to be associated with Bizarre Bazaar. The big wigs in the fashion and design industry were definitely present the likes of Zinj,Adele Dejak,Maro,Afri Kindu,BJ Crafts,Sandstorm Leather,Rift Valley Leather and so on.

We chose a coastal theme for our display since our jewelry collection is inspired by Shela island in Lamu. On display souvenirs from the pristine sandy beaches of Shela island were spotted.We chose to use the antique Lamu wooden candle stands,their traditional horn trumpet that was used to call for a meeting and the handwoven mats popularly known as “Mia”.In a bid to add flavor we used shells that i hand picked from the sea shores to create that feeling of the sea.I chose muted colors like black and white background to compliment my colorful pieces of jewelry.

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Black fly designs rocked the event with their fabulous Vitenge jackets and leather belts.Their popular style of retro boy jackets made from Ghanaian fabric was definitely a plus.

In line with the theme of the event Brew Bistro brought the house down with their awesome cocktails and locally brewed beer.The children from Kibera effortlessly kept us entertained with their dances,recitals and acrobatics.For those whom didn’t make it to the event we captured the beautiful moments to share with you.

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You can buy our product from our online store http://www.etsy.com/shop/Lukagwa.