IN 2010 the month of September a close friend held my hand and took me through the path of opening an online store on Etsy.When we started out there were a number of hurdles; like I couldn’t withdraw money from my Paypal account. At that time getting good photos proved to be quite costly.
I am currently running my online store on Etsy and very happy with the performance. Each time I interact with my fellow artisans, I sell to them the idea of starting an online store on Etsy.After spreading the gospel about Etsy,Abeba Sirak Of MeskelAbeba decided to open an online store to sell her Ethiopian jewelry.
First thing I started on is taking crispy clear photos of her Afro-centric Ethiopian Jewelry. In Etsy one of the selling points of your store is good photos of your product. The sort of photos that the client can see each aspect of the jewelry and envision how it would look on them. In a few hours we had managed to capture good shots of about 20 pieces of jewelry.
Once we were done with the photography,we proceeded to set up shop in Etsy and Paypal.Taking note of important points like very comprehensive descriptions,title tags and Keywords so as to achieve Search Engine Optimisation.Off cause your product doesnt automatically appear on the first page of Etsy or Google when somebody keyes in one of your Keywords.To achieve this takes abit of effort and consistency in updating your site.As much as one would like to use a lot of repetition in their description ;the way one describes the jewellery must be creative and captivating to the buyer.You must always think like the buyer.
It is not enough to just update your site with new products and do the same on social media sites.You must have a marketing strategy.It might be exciting for you to post your sales but that doesnt necessarily interest a buyer.You must pick social media sites that will bring traffic to your shop.In my case Pinterest and Tumblr have brought quite abit of traffic to my store.You can engage your clients by giving them a sneak preview of the process you go through to come up with your product.It is also important to have CSR activities.One must think of creative ways to capture the clients attention.
Once we are done i like to act as a mentor to the artisan.In case you would like a more detailed approach to opening your store please get intouch with me on email@example.com.Here are some images of Abeba,her workshop and I guiding her on how to set up shop.
To spoil yourself with some of her amazing African jewelry, log on to Etsy and search for a shop by the name MeskelAbiba.
Join us on Etsy……..